A design-driven luxury real estate and lifestyle brand centered around soulful interiors, curated retail, and community-driven creative experiences. Alongside its Los Angeles retail space on Beverly Blvd., Coop LA blends home, fashion, vintage, and design through an evolving mix of products, pop-ups, workshops, and editorial-style storytelling.

Blending creative storytelling with performance-focused strategy across social, paid media, and digital merchandising, my work has included developing Pinterest growth strategies and conversion-focused creative for the brand, with campaigns consistently exceeding 8.5x ROAS and peak periods surpassing 24x ROAS.

Additional work has included:

• social content audits and performance analysis

• creative and merchandising recommendations informed by platform behavior and engagement trends

• long-term consulting around influencer partnerships, creator strategy, and digital brand growth

• ongoing collaboration on seasonal campaign direction, creative optimization, and audience engagement strategies